Today's Thought On Grammar: "Its" VS "It's"

It's vs. its. What a conundrum! 

 Apostrophe has multi personalities and sometimes he can get a little confusing. 

 Apostrophe is used to create possessive forms, contractions, and some plurals. But, not every possessive needs Apostrophe in their life. "Its" is one of these possessive forms that does just fine without Apostrophe butting in.  Thank you very much.  On the other hand,  "it's" is best friends with Apostrophe because together, they form the contractions for "it is" and "it has." 

For example, "It's been wonderful talking to you!" is the contraction for "it has," and therefore needs 's. 
Another example. "It's not fair that the teacher let Jimmy sleep in class, but wouldn't let me draw during the lecture!" is the contraction for "it is" and also need 's. 

In this example, "The mouse got its tail pinched in the trap." "its" shows that the tail belongs to the mouse and doesn't need Apostrophe to wreck the party.

So, the next time you face a fork in the road between its or it's, remember that in this case, Apostrophe forms the contractions and the possessive form doesn't need Apostrophe in its life.  See what I just did there?  Happy Writing!